欧洲猪禽肉项目致力于在中国市场推广高品质的欧洲食材，建立市场对于欧洲猪禽肉产品品质的认知和信任。爱尔兰食品局为“欧洲猪禽肉项目”在中国市场的官方执行机构。The campaign, titled EU Pork and Poultry: Excellence in Quality Assurance & Food Safety, aims to build awareness of our quality assurance and food safety credentials in key export markets. Bord Bia is the execution agency of the programme in the China market.